![]() Ramon Llamas, a director at market research firm IDC, believes last week’s announcement is only the first step toward making the Action Button more dynamic. Considering iPhone usage has changed a lot since the iPhone debuted 16 years ago, revisiting a hallmark feature like the mute button was only a matter of time, according to the company. Apple told CNN it was inspired to bring it to the iPhone after hearing anecdotes from users who said they consistently leave their phone on silent, rendering that button essentially useless. ![]() The Action Button isn’t entirely new the company unveiled it last year on the Apple Watch Ultra. For this reason, it could take quite a while for some of iPhone’s loyalists to change how they use the device. Once set, there’s a slight learning curve following years of falling into the habit of using the physical button to turn the volume on and off. By picking the shortcuts option, however, users can sift through their list of apps or previously established commands. To program the Action Button, iPhone 15 Pro users can visit the button’s section in Settings, scroll through and select from a series of functionalities - such as flashlight or camera. The entire lineup starts shipping on Friday. Apple’s entry level iPhones, the iPhone 15 and iPhone 15 Plus, cost $799 and $899, respectively. iPhone revenue came in at $39.7 billion for the quarter, marking an approximately 2% year-over-year decline, as people update their devices less often.Īnother selling point to splurge for the iPhone 15 Pro ($1,099) or iPhone 15 Pro Max ($1,199): The phones come with a titanium casing - the same alloy used to build the Mars Rover - making them what Apple calls the thinnest and lightest Pro models to date. Last month, Apple’s sales fell for the third consecutive quarter. The Action Button update, along with changes in the phone’s charging and camera systems, comes as Apple looks to give consumers more reasons to upgrade their iPhones. ![]() Commands are accompanied with visual feedback from the Dynamic Island bar - home to alerts and notifications at the top of the screen. The Action Button is about the same size as the existing button, and users still hold it down to switch between muting and turning on the ringer. The change is subtle but it’s one of the few noticeable tweaks to the iPhone’s design this year. Up close with Apple's 15 Pro with the Action Button Courtesy Apple It builds on iOS’s existing offering of ready-made or custom shortcuts, and Apple is encouraging developers to build other unique shortcuts that other users could activate on the Action Button. You could even turn it into a dedicated button to call mom. It’s certain the Action Button will become a viable resource for anyone who revisits an app time and time again throughout the day.īut it also has the potential to become an even more powerful tool you could program it to play your favorite playlist, turn on the smart lights in your living room or use it to open the garage door. In the days since Apple’s iPhone 15 event at its Cupertino, California, headquarters, I’ve used it to load a variety of apps in a single press, including CNN, Amazon and Instagram. The button can also be programmed to launch any app or shortcut, essentially turning it into a remote control or launching pad to gain quick access to something you want on demand. The new cameras are professional-grade and the switch to USB-C charging will make your life easier.īut one new feature easily stands out: The Action Button.Īpple has repurposed its physical mute button on the side of its high-end models into a more customizable tool, allowing users to carry out a handful of commands, from recording a voice memo and taking a picture to turning on the flashlight. The new iPhone 15 Pro lineup offers the typical slate of new features designed to persuade customers to upgrade: They’re slimmer and thinner than last year’s crop.
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